Digital Marketing Sales Funnels Explained

Sales Funnels are an essential marketing tool for any sales force. The basic premise behind a funnel is that prospects enter your sales funnel at one of several specific points. These points can be identified based on past behavior, keywords used to identify your target audience, targeted niches to sell to or spend most of their time on, and more.

Once you’ve identified potential customers or clients, you need a way to capture and convert them into paying clients. This is where sales funnels come in. Sales funnels are a customer-focused model, which illustrates the basic customer journey towards the sale of a product or service. Depending on the model you choose, you may start with an idea for something that you want to offer as a freebie, an idea that can be monetized later down the road, or a more generalized idea that can be presented in many different ways to get the message across. Either way, it’s an important part of your overall marketing strategy and should be considered a strategic investment in your overall sales approach.
Sales Funnels often have many distinct elements. However, they typically include a lead capture page, a sales page, a signup sheet, a commission calculator or other backend calculating system, and an email list. Each of these sections can be optimized for a particular goal, such as increasing sales conversions, identifying more potential customers, reducing spending, etc. Additionally, each of these can be built on top of one another for a particular action, such as a subscription form, confirmation email, etc.
In order to be truly successful companies that sell anything and everything over the Internet, it’s critical to think about how each element of your sales funnels can be linked to one another. For example, the lead capture page can be built around the signup form. It could link to the registration form, and again, could be optimized around the product description and features of the product. The success of this is dependent upon if you are building a funnel that encourages visitors to stay on the page, build the email list, collect their name and other contact information, and then follow-up with them.
When the Funnel is finally completed, there comes the second stage: Awareness. This is where you want to build awareness about your products and services to people who are most likely to convert into paying customers. There are many ways to accomplish this, and many different ways to test your conversions. Some companies use traffic counters, but I prefer to use something a little more creative such as an online quiz that is designed to gather pre-screened user information, such as age, gender, income level, and other demographics.
The next time someone mentions ‘Social Media’ in a conversation, you will know exactly what I’m talking about. Over the last few years social media has exploded onto the scene, providing countless new opportunities for companies to reach their customers. Social media allows companies to interact with their prospects in real time, get first hand information, and even give out coupons, discounts, and special offers. Using digital marketing sales funnels, a company can set themselves above the competition by taking advantage of all of the new opportunities it provides. They can also set themselves above the competition by becoming an authority in their field – something that no other digital marketing funnel provides.